August 8, 2025

Dearly Benloved

Pet Names

Hi team, welcome to this week's second edition of the newsletter! Today is a juicy one so strap up.

Jive Turkey: I learned yesterday that in the 70's (1970s) people used to call other people "Jive Turkeys". This is, of course, insane.

Bae: I also learned other historical words for significant others such as "main squeeze", "sheba/sheik", or "snookums". This conversation was also where I got to teach some people on my team the words "bae", "shawty", "huzz", and "main chick". This of course fully cemented myself as a young hip person.

Feel free to ask Mike about more of these pet names as apparently he was quite proficient with them back in the day.

That's all for today. Thanks for tuning in! I have attached the slang words for significant others if anyone is looking for something to surprise your significant other with when you go home.


Decade Slang Terms
2020s Bae, Boo, Shawty, Wifey / Hubby, Main, Snacc, Crush, Rizz
2010s Bae, Shawty, Boo, Wifey / Hubby, Ride or die, Main chick / side chick, Thirst trap
2000s Shawty, Boo, Bae, Ma / Mami / Daddy / Papi, Baby girl / Baby boy, Wifey material
1990s Shorty, Honey / Hun, Baby / Babe, Sweet thang, Boo, My girl / My man
1980s Sweetheart, Babe, Honey, Lovebug, Old lady / Old man, Main squeeze
1970s Fox, Love muffin, Chick / Dude, Old lady / Old man, Main squeeze, Sweet thing
1960s Baby, Doll, Chick / Cat, Sugar / Sugar pie, My steady, Darlin’
1950s Dollface, Sweetheart, Steady, Angel, Sugar, Toots
1940s Dame, Sweetie-pie, Snookums, Sugarplum, Puddin’
1930s & Earlier Tootsie, Sweet patootie, Dearie, My flame, Sheba / Sheik, Peach

- Ben